Honda's tagline The Power of Dreams could be seen as an empty corporate slogan. This film demonstrated that its Japanese meaning gets a little lost in translation. Role: Art Director.
Milk Me Brian
One of the greatest oversights in human history is that no-one ever recorded the name of the first man to have milked a cow. Milk Me Brian corrected this terrible wrong.
Role: Creative Director.
This Unpredictable Life
This film launched the new Honda Jazz across Europe.
Role: Creative Director & Art Director.
Run London '02
The second Run London campaign was built on an insight we’d seen from the inaugural Run London – people were more likely to register if they did it with someone else. The motivation of challenging someone became the bedrock of this campaign.
Manny Pacquiao has a long history of making the impossible possible. Taking on challenges that most people would deem unthinkable, Manny beats the odds every time. This 15,000 square foot billboard was posted on the side of a Las Vegas hotel in the week leading up to Manny’s fight with unbeaten Floyd Mayweather; the biggest purse in boxing history.Role: Creative Director.