Enjoy The Chase allowed Nike to not only tell brand stories but product and athlete ones too. With a product range that pushes the athletic needs of the modern golfer the chase was inherent in the product design process as much as it is on the course with the athlete themselves. A social campaign of static and video posts launched a new aesthetic and voice for Nike Golf in the build up to the 2016 Masters and introduced a roster of new young golfers alongside multiple major winner Rory McIlroy. And the campaign hashtag was picked up by lots of regular golfers as they celebrated their own stories and chase moments in social media.
Role: Creative Director
Abby's Final 90
Abby Wambach scored an incredible 184 goals for the US Women’s National Team. Across her stellar career she scored in every minute of the ninety bar eleven minutes. For her final game each minute was celebrated in a live Twitter event celebrating each of those 184 goals. A countdown video was shared through Nike's channels and broadcast before the game on ESPN. Invites were tweeted to Nike's roster of athletes to participate in the live twitter event. Meanwhile at the stadium in New Orleans 90 limited edition artworks were posted for the fans watching her final appearance.
Role: Creative Director
There’s no shortcut to greatness - if you subscribe to the 10,000 hour theory then every young baller should spend every waking moment on the court. And Powerade Zero Drops allows ballers to do just that. LeBronTime - a one hour interactive YouTube training session with LeBron James, challenged users to stay with him for the entire 60 minutes. Click pause, skip forwards or interact with any of the YouTube functionality and users are delivered a variety of slap downs from King James to help them stay focused.
The Experiment is an innovative physics based game using pop up windows. In line with Honda's spirit of experimenting, users are invited to drag windows around the browser to create surprising chain reactions.
Run London '01
In the summer of 2001 Nike challenged everyday Londoners to rise off their sofa's and register for a 10K run. This city attack took them from novices in April to fully grown runners in time for the race in July. 10,000 race places were filled in 3 days flat.
Role: Art Director.
Run London '04
If you live and work in London and want to run, for 6 months of the year you have to deal with the dark mornings and evenings. Run London 2004 challenged Londoners to Go Nocturnal, get their high vis running apparel on, join group training runs and show the dark who's boss. The campaign culminated with 30,000 runners running 10K on a night run through central London. Role: Art Director.