White Cliffs

The incumbent World Cup champions entered the 2007 tournament on a poor run of form. However, even with their backs to the wall, both Nike and the England team believed they still had the willpower, passion and team spirit to do what no rugby team had done before – come out fighting and defend the Webb Ellis Cup. The choice of the white cliffs at Dover was not only a nod to their fierce patriotism, but a statement of their intent during the upcoming battles they faced in France. Role: Art Director & Creative Director.