An interactive running video game built to launch Nike’s new React running technology to downtown LA.
When Australia called a vote to decide whether same-sex marriage should be legalized, Nike wanted to make a statement that showed its support. So we took the brand's iconic logo and turned it into a vote for "yes" and a constant reminder to make your vote count.
In 1984, two years after its initial release Nike decided to end the run of the Air Force 1. On hearing this news, three sneaker store owners from Baltimore drove westwards to Beaverton, OR and asked for a face to face meeting with Phil Knight. The kids of Baltimore had adopted the shoes as their own and so the three store owners pleaded with the Nike founder to reconsider. Phil Knight acquiesced and the AF1 was saved from an early extinction by the kids of Baltimore.
Today in 2017, Baltimore receives a long overdue thank you for it’s crucial role in saving the AF1 from the scrapheap.
To celebrate the city that saved an icon, the story of how the kids of Baltimore and the three store owners combined to save the iconic shoe is retold through the comic book art of Ed Piskor and a custom AF1 shoe dedicated to the city.
The last standing store building from 1984 became the canvas for a bespoke mural educating the kids of today on the deeds of their forefathers. Custom shoe inspired historic plaques were placed at the sites of the stores to celebrate the sneaker history and even the city benches of Baltimore became a place to remind the city of their part in a remarkable story.
Baltimore since '84. An icon ever since.
Role: Creative Director
The ESPYs brings the best of North America's athletes together for a night to celebrate what sport can achieve on and off the field. 2017 saw a rise in athlete's as activists. To extend the Nike EQUALITY campaign we invited athletes to wear a simple pin badge as a reminder of the responsibility that athletes have and the platform that sport provides to push for social change.
Role: Creative Director
Enjoy The Chase allowed Nike to not only tell brand stories but product and athlete ones too. With a product range that pushes the athletic needs of the modern golfer the chase was inherent in the product design process as much as it is on the course with the athlete themselves.
A social campaign of static and video posts launched a new aesthetic and voice for Nike Golf in the build up to the 2016 Masters and introduced a roster of new young golfers alongside multiple major winner Rory McIlroy. And the campaign hashtag was picked up by lots of regular golfers as they celebrated their own stories and chase moments in social media.
Role: Creative Director
Abby Wambach scored an incredible 184 goals for the US Women’s National Team. Across her stellar career she scored in every minute of the ninety bar eleven minutes. For her final game each minute was celebrated in a live Twitter event celebrating each of those 184 goals. A countdown video was shared through Nike's channels and broadcast before the game on ESPN. Invites were tweeted to Nike's roster of athletes to participate in the live twitter event. Meanwhile at the stadium in New Orleans 90 limited edition artworks were posted for the fans watching her final appearance.
Role: Creative Director
There’s no shortcut to greatness - if you subscribe to the 10,000 hour theory then every young baller should spend every waking moment on the court. And Powerade Zero Drops allows ballers to do just that. LeBronTime - a one hour interactive YouTube training session with LeBron James, challenged users to stay with him for the entire 60 minutes. Click pause, skip forwards or interact with any of the YouTube functionality and users are delivered a variety of slap downs from King James to help them stay focused.
The Experiment is an innovative physics based game using pop up windows. In line with Honda's spirit of experimenting, users are invited to drag windows around the browser to create surprising chain reactions.
In the summer of 2001 Nike challenged everyday Londoners to rise off their sofa's and register for a 10K run. This city attack took them from novices in April to fully grown runners in time for the race in July. 10,000 race places were filled in 3 days flat.
Role: Art Director.
If you live and work in London and want to run, for 6 months of the year you have to deal with the dark mornings and evenings. Run London 2004 challenged Londoners to Go Nocturnal, get their high vis running apparel on, join group training runs and show the dark who's boss. The campaign culminated with 30,000 runners running 10K on a night run through central London. Role: Art Director.
