Out here, we don't play games. We play different. A global brand anthem for The North Face.

Before you become an elite, history making athlete, like Patrick Mahomes, we are reminded that we all start from the same place. The beginning. A baby unable to fend for itself. Where everything, even the most menial tasks are impossible. When we start out there’s nothing we can do, we can’t fend for ourselves. We can’t do anything. The rest of our lives are spent proving that there is nothing we can’t do. Impossible is nothing.

I used to think it was something being a goat. Not anymore. He's a goat. She's a goat. Everyone's a goat.

Apple is a carbon neutral company. But that’s not enough.

They reached that goal in April 2020, and they’re proud that their facilities, corporate emissions, and corporate travel don’t contribute carbon to the planet. They use 100 percent renewable electricity, and invest in the restoration of forests, wetlands, and grasslands to remove carbon naturally.

However, all of this is just a starting point. They have an entirely different, more audacious goal in mind. By 2030 they plan for their whole carbon footprint — from manufacturing to transportation to end-of-life material recovery — to be nonexistent. Making all of Apple 100 percent carbon neutral. To do that, they’ll be using renewable energy and recycled materials throughout their supply chain.

To bring that audacious goal to life they made a 10 year promise to young Idan. A promise they intend to keep.

Role: Art Director

Controversial campaign for the 30th Anniversary of Just Do It featuring Colin Kaepernick.

Role: Creative Director

A man embarks on an epic journey on a series of landmark Honda vehicles while lip synching to Impossible Dream by Andy Williams.

Role: Art Director

Every athlete grows up dreaming of competing with their heroes. Not every athlete gets to do it. Ripple shows the journey of a small boy from Belfast, Northern Ireland inspired by his hero Tiger Woods. 

Role: Creative Director

A project for the BBC SOUNDS app about the power of sound to move people.

Role: Concept Creation

On average, we spend 10 hours a day staring at screens. That’s 32 years of our lives lost to the internet, social feeds and staring at a brick sized screen inches from our face. This campaign addresses that addictive behavior which takes up much of that time - binge watching, scrolling through newsfeeds and living vicariously through the lives of other people.

A series of disruptive spots delivered messages in the context of where they appeared – The Walking Dead re-run marathon and season finale, celebrity news content, reality television, and social channels. Each film giving athletes the most precious gift of all: time to run or train.

Role: Creative Director

John Malkovich travels home after winning a lifetime achievement award at the Karlovy Vary Film Festival. His taxi driver tries to engage him in conversation to disastrous effect.

Role: Writer

"Funny how cats stare especially when you're pouring milk..."

Cats With Thumbs got carried away with the absurd threat of polydactal cats to Cravendale Milk. Jog on kitties...

Role: Creative Director & Art Director

From the lenses on the studio lot to the TV in your living room Sony are integral to every stage of the entertainment experience. So why buy a TV from anyone else? 

Role: Creative Director

If you believe it you can do it.

Role: Creative Director

108 long years of waiting for a Chicago Cubs World Series win. The perennial loveable losers always had 'maybe next year’ to hold onto. But not the class of 2016. They don’t believe in Someday.

Role: Creative Director

With long summer days and lots of opportunity for pick up games that rarely have the perfect number of participants, someone's inevitably always short a guy. In this summer spot for Nike a kid has to be ready for anything. 

Role: Creative Director

If you can achieve your dream tomorrow, it’s probably not that much of a dream.

Role: Director

Somewhere sport lost it’s way. Got too serious, too specialized and lost some fun along the way. After all it’s a game.

Role: Creative Director

How can we play by the rules of equality, fairness and mutual respect on the field of sport, yet struggle to reach these ideals outside its boundaries? It’s a question that athletes of all races, religions, genders and orientations wonder about when they step away from the playing field. It’s a question we should all ask ourselves.

Role: Creative Director

Whether you’re Cristiano Ronaldo or an aspiring young footballer you have to spark brilliance. Because one moment can change everything. This film for Nike Football launched in a unique summer of international football; with the Euro 2016 championships, Copa America and the Olympics all happening across two months.

Role: Creative Director

In the break between the third and fourth quarters at college football games in Eugene, Oregon Ducks fans sing Shout by Otis Day & The Knights from the infamous Toga party scene in the movie Animal House which was filmed on the college campus. Honoring that tradition this film was made for those Duck fans and the University of Oregon. Go Ducks!

Role: Creative Director

If you treat golf like a pastime rather than a sport then Nike Golf isn’t for you. To be the best golfer you can be you have to enjoy the blisters, enjoy the early alarm call, enjoy the grind. When 18 isn’t enough, enjoy 36. It’s not about a score, a trophy or a major championship. It’s an endless journey. And that’s the whole damn beautiful point. Enjoy the chase.

Role: Creative Director

As part of Nike’s sponsorship of Hockey Canada they received a large TV media buy during the 2018 World Hockey Juniors.

That’s where the idea of creating an evolving Television campaign began. A campaign that turned the tables on the perception of Canadian’s being nice while broadcasting a new version of the same commercial to run every day of the championship—the first time this has been done with a commercial.

Each day the hero of the commercial becomes more intense and plays less nice. So not only is there a story arc each day of the championships but also over the entire media run, from day 1 through to day 9.

This kept the commercial fresh across the big media buy and kept audiences guessing what would change across each day.

Roads are closed. School is canceled. The game is on. Get out here.

Role: Creative Director

Every action has a crowd reaction in this spot for the launch of the Nike KD8 collection exclusively at Footlocker.

Role: Creative Director

Serena Williams hears her critics loud and clear. She's just not listening. This spot ran during the 2018 Oscars ceremony and in the the week of International Women's Day which coincided with Serena's competitive return to tennis after having a baby.

Role: Creative Director

Everything used a fluid series of fractured visuals, music and sound design to demonstrate Honda's holistic view of engineering. Illustrating how everything they make and do is interconnected and distilled into the Civic.

Role: Creative Director & Art Director

The CR-Z was a new kind of hybrid from Honda: a 6-speed manual with three driving modes. RGB dramatized the feeling of each mode from the drivers perspective.

Role: Art Director & Creative Director

Across the landing of a marbled staircase, inside an ornate museum ASIMO is on the move. There's not a car, motorbike or lawnmower in sight. It's all about our emotional response to the robot.

Role: Art Director

A series of indents for the Channel 4 documentary series that use match cuts to demonstrate how Honda product innovations are inspired by the world around us. 'The more we look the more we learn' says Garrison Keillor the voice of Honda.

Role: Creative Director

On-court, Rafael Nadal's supremacy is almost unrivalled. But against Cristiano Ronaldo and the new Mercurial Vapor VIII, he faces a challenge like never before.

Role: Art Director & Creative Director

In the fall of 2013 Facebook were facing a unique problem. Usage was up. Growth was up. But brand sentiment and trust was on the floor. It was all too easy for people to hate on the brand. One thing was clear; nobody was giving the platform credit for the brilliant things that it enables every single day. It was very easy for the media to talk negatively about how Facebook makes you lonely or a time suck at the expense of real life relationships. The following films launched in January 2014 sought to remind people of the value of their relationships with their friends and the role of Facebook within them.

Role: Creative Director